Discover how we empowered companies to take business to a new level.
Our mission is to empower businesses off all sizes to thrive, upscale metrics, and bring users to experience great journeys with services, products, and systems. We are committed to take your NPS score new highs based on user-centric methods and strategies.
Take a look on our diverse packages for research, Service Design strategies, and Branding campaigns. We can help bring ideas to reality.
Alice Concierge
UX evaluation and research to pinpoint issues in the hospitality system and highlight critical problems and pivot negative acceptance from 5-star hotels Concierges.
Deliveries: heuristics evaluation, complete updated persona of main user of the system, journey mapping, 5 critical issues and solutions for immediate investments.
Results: NPS score for Alice Concierge’s luxury hotel product jumps from -11 to +23
Banca Credem
Mentorship of Design team and research lead in partnership with VRD Research for new Banking app for Banca Credem
Deliveries: research mentorship, interviews and workshops scripts and data collection, wireframe and information architecture, and prototype evaluation
Results: Incremental Innovation for interaction with personal account based on users' guided fantasy led to renegotiation of royalties contract between involved companies
University of British Columbia
Analysis and reconstruction of information architecture to increase intuitive findability for users (students, faculty, sustainability experts.
Deliveries: Decrease of informational levels and strategic planning for future natural growth of teh architecture.
Results: Testing the interaction on 2nd phase showed users could find topics in a more intuitive way, even when looking for an unfamiliar topic.
Azure
CX researcher for Microsoft to rethink and restructure Cloud Gaming support, through interviews with gaming companies, focus groups, and ideation workshops.
Deliveries: new 5 level blueprint support journey, insights on how to better restructure the service with continual learning.
Results: Huge engagement of stakeholders, engineers, devs, and system architects to be part of the research and process change.
Bunking
Research mentoring of design team, connecting design, social media, and dev teams in creating the new Bunking system experience.
Deliveries: Mapping of priority personas, creation and prioritization of themes, UX journey, and prototype evaluation in Agile process.
Results: Investments of 2M based on collected data before official release of system
UX Mentor for Google's startup accelerate program, on site at the Headquarters in Mountain View and remote online consultation.
Deliveries: One-on-one mentorship for startups from Brazil, Indonesia, India, UK, Poland, Spain, and Mexico.
Results: Quintuple download and usage ratings of mentored apps in less than 1 year.
International Congress of Mathematicians
Creation of Aramat, the mascot for the international event and character branding campaign.
Deliveries: Basic poses for character registry, 2D poses for marketing campaign, and animation shorts, structure project for teddy version of Character and structure project of costume.
Results: Great impact from the 1st mascot created for the international congress, on participants, media, and kids visiting the many mathematics stations around the city
Free Library
The Free Library of Philadelphia needed a information signage system to help visitors find rooms and books. The visual identity should not connect with their logo due to future branding changes.
Deliveries: full signage system from macro information to micro information with design matrix suited for short and long topics.
Results: As planned, the signage identity visually, connected to the building, continued in use independently of the visual changes of the Library's logo.
